Southpole

Founded by two brothers, David and Kenny Khym, Wicked Fashions, Inc. began in 1991 when it launched its flagship brand, SOUTHPOLE® in New York, the fashion capital of the world. SOUTHPOLE has influenced the beginning of urban fashion in American street culture, as its variety, punk-esque, and sophistication in clothing traces back to the origins of urban fashion in the United States. The SOUTHPOLE brand is a leader in translating the looks and trends of the premium brands that were popular on the Streets into wearable, accessible clothing for young men and women.